Cups: The Statement

What could be more routine and invisible than the ubiquitous morning take away cup? How often do you receive a message on your cup that is not advertising based? Does your cup make you think? (about something other than how good the first hit of coffee is in the morning)

A stack of cups, randomly tagged with a message. No predictable pattern, chance determines the user receiving the cup. A closed group in a small room for a long series of meetings: the possibility exists for about a third of the people present to receive a message. When will they discover them (immediately? after the door is closed and the agenda begins? In the middle of the morning when a break for fresh air and coffee is declared?)

What will be the effect? Will any one of the messages lead to a shift in perception? WIll any doors open? Will possibilities be expanded?

Will anyone break out of their normal morning routine and "wakeup and smell the coffee'?

Who knows? Stay tuned...